SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.

The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines.

Search engines look for sites that employ these techniques in order to remove them from their indices.

Courtesy of wikipedia.org Read more!

AFFILIATE MARKETING EXPLAINED!

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowdsourcing.

Affiliate marketing overlaps with other Internet marketing methods to some point, because affiliates often use standard advertising methods.

Those methods include paid search engine marketing, organic search engine optimization, e-mail marketing, and in some sense display advertising.

On the other hand, affiliates at times use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a type of online marketing, which is commonly overlooked by advertisers.

While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lesser profile.

Still, affiliates continue to play a major role in e-retailers' marketing strategies.
Read more!